Research

Retirement Preparation
Stop, Look, and Listen: Your Profitable Participants Remain Hidden in Plain View, LIMRA's MarketFacts Quarterly, 2005, Glass

Jack Welch, the former CEO of GE and a master at achieving corporate profitability, preached that “the winners will be those who deliver solutions from the users’ point of view.” In their classic study, Shoshana Zuboff and James Maxmin argue that profitability flounders because companies don’t recognize that it is the end consumers, and not the firm, who create and define what is valuable to them. Read more (PDF)...